Wood, plush, rope

How they’re made

Cut, sanded and dressed by hand.

The materials

Rope runs through the limbs so they bend and hold a pose, and flexible TPR means a horn or tail can survive being sat on. No batteries, no buttons, no screens.

The soft plush is 100% polyester for a cuddly feel and years of play. We’d love to use organic fabric, but it isn’t possible for our production yet.

Anamalz Moose, front view, with the materials labelled
A mix of textiles, wood and fabrics for multi-sensory play
Faces purposely made with a smile
Water based paints both clear and coloured. Clear keeps wood grain intact, is anti-scratch and stain resistant.
Meets all international testing standards
Horns made from TPR, an alternative to plastic
Made from ethically sourced beech wood
Move in different positions for open-ended play, fostering cognitive and social development
Bendable cotton cord inserted with a wire that is covered with a safe non-toxic coating

From sketch to sample

Every new character starts with Lou. The design team at the factory turns the idea into drawings and a first sample, and it goes back and forth until it’s right. The faces are left blank until the end, because Lou draws the eyes on herself.

When I put the eyes on, that’s when I go, “Yep! Hello, little person.”
Lou, Mojo Nation interview

The making

Parts are turned by machine, then sanded, assembled and sewn by hand. Threading the limbs is the slow part, and the reason they still hold a pose years later. Every piece goes through a strict quality check before it’s packed.

The factory’s daily check-in board.
The factory’s daily check-in board.
Playset pieces, ready for safety testing.
Playset pieces, ready for safety testing.

Where they are made

Designed in Australia. Handcrafted in Vietnam, in a Japanese-owned and managed, solar-powered factory that specialises in high-quality wooden products. Our team spends time there regularly. We think of it as our second home.

Year-end party, 2026.
Year-end party, 2026.
With the management team.
With the management team.
On the factory floor.
On the factory floor.

Safety testing

Every Anamalz is independently tested: dropped, twisted, pulled and checked for everything from lead to formaldehyde. Test reports are by TÜV Rheinland Vietnam and available on request.

EN71 parts 1–3
Europe
ASTM F963-17 and CPSIA
USA
AS/NZS ISO 8124
Australia and NZ
Food test
Japan

Care

Wipe clean with a damp cloth. No baths. If something goes wrong because of how it was made, the lifetime guarantee has you covered.